March 4, 2026 Ekaterina Litau

The Formula for Success in Entrepreneurship: A Conversation with Ksenia Avdey

Формула успеха в предпринимательстве: разговор с Ксенией Авдей

Why has an MBA ceased to be a ticket to successful business? What happens when an entrepreneur’s divergent thinking collides with the logic of classical management? And is there even a “formula for success” for entrepreneurs, or is it always an equation with several unknowns?

In this latest episode of the podcast, my guest is Ksenia Avdey, founder of the Academica School of Modern Management, an executive consultant with over a decade of experience, author of the book “How to Look for a Job in Today’s Labor Market?” and a co-founder of the management program at Yandex Praktikum.

We discussed the concept of a “post-innovation economy,” why science and entrepreneurship still speak different languages, how aesthetics shapes the market, and why entrepreneurs need to “look within” more often and focus on their interests, opportunities, and needs.

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