Lenta.ru asked him to share his thoughts on the phenomenon of visual acuity and why this skill is so important in modern entrepreneurship.
I believe this topic deserves serious discussion, and it’s good that it’s addressed in this article. Visual acumen is typically considered the preserve of designers and creative professionals, but in reality, it’s one of the key resources for entrepreneurial thinking.
I view it through the lens of tacit knowledge, a concept coined by Michael Polanyi. Tacit knowledge is the accumulated experience of observation that forms what can be called informed intuition. An entrepreneur with such intuition more quickly recognizes working mechanisms, sees promising combinations, and finds solutions where linear analysis fails to suggest them.
It’s important for entrepreneurs not to limit themselves to their narrow industry. In fact, the most valuable sources of insight for business often lie beyond its borders—in art, culture, and social structure. I view entrepreneurship as a form of economic creativity, and in this sense, the mechanism is the same as that of an artist or composer: the most interesting solutions emerge at the intersection of traditions, when the author is sufficiently observant to recognize the possibility of a connection that previously did not exist. To deliberately reject this resource is to intentionally narrow one’s own scope of possibilities.
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