HDI Research Form

We explore how Artificial Intelligence (AI) is used in entrepreneurial projects and how it affects human-centric values, the aesthetic quality of product / brand, and managerial practices (HDI: Humanism–Digitalization–Innovation).

"*" indicates required fields

Step 1 of 7

14%

ДО НАЧАЛА ОПРОСА

Agree*

Я прочитал(а) и согласен(сна) с Листком участника

Я прочитал(а) и согласен(сна) с Формой информированного согласия

Я прочитал(а) и согласен(сна) с Уведомлением о конфиденциальности

ПРОФИЛЬ КОМПАНИИ

1. Название компании:*

2. ИНН:*

3. Возраст компании:*

До 2 лет

2–5 лет

Более 5 лет

4. Отрасль:*

Торговля

Услуги

Производство

ИТ

HoReCa

Образование

Другое

4_опционально. Описание отрасли:

5. Размер команды:*

1 (соло)

2–10

11–50

51–250

251+

6. Рыночная модель:*

B2B (бизнес → бизнес)

B2C (бизнес → потребитель)

B2G (бизнес → государство)

C2C (маркетплейс) / B2B2C

NPO (социальное предпринимательство)

7. Доля цифрового дохода:*

1–50%

51–100%

Неприменимо

Цифровой доход — это доля от общего дохода компании, полученная от цифровых продуктов или цифровых услуг, предоставляемых в цифровом формате, например, подписок на программное обеспечение/SaaS-сервисы, лицензий, цифрового контента / медиа, данных / услуг искусственного интеллекта, платы за платформу или использование, покупок в приложениях и монетизированных цифровых функций. Доход не включает в себя доход от исключительно физических товаров или услуг, предоставляемых физически, даже если они продаются или приобретаются онлайн (электронная коммерция).

БЛОК ВОПРОСОВ 1

8. Имеет ли ваш продукт / услуга элементы новизны?*

Да

Нет

Пожалуйста, ответьте «Да», если одно или несколько из следующих утверждений верны в отношении вашей компании: Новая технология производства / Новые материалы, используемые в производстве / Новый продукт, ранее не существовавший на рынке / Новые группы потребителей / Новые способы распространения информации о продукте.

8_опционально. Кратко опишите основные элементы новизны:

Опишите элементы новизны по категориям: Новые технологии производства / Новые материалы, используемые в производстве / Новый продукт, ранее не существовавший на рынке / Новые группы потребителей / Новые способы распространения информации о продукте.

9. Имеются ли рыночные аналоги товаров и услуг, производимых вашей компанией?*

Да

Нет

9_опционально. Назовите одного или двух основных таких конкурентов или похожие предложения:

10. Что, по Вашему мнению, является основным препятствием для дальнейшего развития Вашей компании?*

Select between 1 and 2 choices.

Отсутствие финансирования

Высокие налоговые ставки

Отсутствие интересных предпринимательских идей

Нехватка человеческих ресурсов

Отсутствие информационной поддержки

Высокий уровень конкуренции

Другое

10_опционально. Опишите другие препятствия для роста:

11. Как, по-вашему, можно оценить копирование чужих бизнес-идей?*

Я отношусь к этому отрицательно: считаю это коммерческим пиратством, которое должно преследоваться по закону.

Я настроен позитивно: я воспринимаю это как общепринятый способ организации бизнеса и сам использую чужие идеи.

У меня приемлемое отношение: я считаю возможным использовать чужие идеи, но со своими изменениями / улучшениями.

Нейтрально / Нет мнения

12. Какое утверждение лучше всего описывает вашу компанию или продукт?*

Мы используем цифровые решения только для повышения эффективности и оптимизации бизнес-процессов. Создание цифрового двойника невозможно

Мы используем цифровые решения как для оптимизации процессов, так и для разработки цифрового двойника продукта / услуги

Наш продукт существует только в цифровой среде и не имеет физического аналога

Цифровой двойник — это виртуальная копия физического объекта, процесса или системы в цифровой среде, имитирующей реальные условия.

BLOCK OF QUESTIONS 2

13. How do you rate your workload level?*

Low: I have enough free time, all processes proceed calmly

Moderate: There are busy periods, but overall I manage

High: Constantly overloaded with work, but still able to control everything

Excessive: I am overloaded, I can’t handle all the tasks, I need to redistribute responsibilities

14. How do you rate the distribution of tasks within your team?*

Balanced: Each team member is loaded evenly, all tasks are completed on time

Satisfactory: sometimes there is overload for key employees, but overall the team copes

Problematic: Some key employees are overloaded, while other team members are underloaded

Critical: Most tasks fall on a small circle of key employees, many tasks are “sluggish” or completed late

15. What happens in a company if a key employee goes on vacation or falls ill?*

Work continues without interruptions – there is a system of replacements and redistribution of tasks

There are some small delays, but nothing critical

Work slows down, deadlines are shifted, and the workload is redistributed with difficulty

A project or individual processes “stop” because no one can replace a key employee

I work alone

16. How often do you personally put off or reschedule tasks due to lack of time or resources?*

Never: All tasks are completed on schedule

Rarely: transfers only happen in exceptional situations

Frequently: Tasks are regularly postponed due to lack of time or people

Constantly: Most tasks are not completed on time due to my high workload

17. Please indicate which work functions you would like to delegate at the moment:*

Select between 1 and 3 choices.

Finance / Accounting

Legal issues and contractual work

Administrative tasks (document flow, calls, mail)

Marketing and advertising (SMM, targeting, content)

Sales / Customer Service

Logistics and supply chain management

IT support and technical tasks

Human Resources Management and Recruitment

Digitalization / automation of business processes

None – I prefer full control

BLOCK OF QUESTIONS 3

18. Please mark the business processes where partial or full automation has been implemented:*

Accounting / Finance

Customer relationship management (CRM, help desk, chatbots, etc.)

Sales and Marketing (including online sales)

Human Resources Management and Recruitment

Document flow and office work

Manufacturing processes (if applicable)

Analytics and management reporting

None

Select all that apply

19. What are the main sources of information used to prepare management accounting reports?*

Manual data entry by employees

CRM / ERP system

Accounting software (SAP, QuickBooks, etc.)

Online platforms and services (marketplaces, banking applications, etc.)

Marketing tools (Google Analytics, social networks, etc.)

Bank statements

Specialized analytical software (Power BI, Tableau, etc.)

From none of the sources provided

Select all that apply

20. Have you encountered any difficulties in implementing digital technologies?*

Select between 1 and 3 choices.

Yes, due to lack of knowledge and experience among key employees

Yes, with high implementation and support costs

Yes, with team resistance to change

Yes, with technical difficulties (for example, integration of information systems)

Yes, with a lack of quality solutions on the market

Yes, with a lack of time for training and adaptation

Yes, with data security and privacy

No difficulties

21. How is the concept of digitalization reflected in your company's organizational culture?*

Included in the company's mission and values

Included in the strategic plan / development roadmap

Supported at the management level (initiatives come from the owner / senior management)

Regular trainings and educational programs are conducted for employees

Employees are actively involved in the implementation of digital technologies

Not yet reflected

22. Do you have a digital transformation / AI strategy?*

Yes, the strategy has been developed and is currently being implemented

Yes, the strategy has been developed, but has not yet been implemented

In development – we plan to complete it in the next 1-2 years

No, but we plan to create such a strategy in the next 1-2 years

No plans

23. Do you plan to invest in business digitalization in the next 1-2 years?*

Yes, there is already a clear plan and an allocated budget

Yes, we are considering the possibility, but so far there is no specific plan

Maybe, if resources and suitable technologies become available

24. Are you planning to implement AI into your company's business processes?*

We have already started implementing it and plan to expand its use in the future

We plan to implement it in the near future, we believe that it will bring results

While we are studying the possibilities of implementation, we determine where and how AI will be useful

We are not considering implementation yet, but we are monitoring AI technology

No plans

24_optional. What are your main goals for AI?

BLOCK OF QUESTIONS 5

25. How familiar are you with AI technologies?*

Expert

Well-informed

Starting to explore

Plan to learn

Heard of it

Know nothing

26. How do you rate your level of proficiency in AI tools?*

High: I understand how and for what tasks to use, I can train neural networks myself, analyze the results

Intermediate: I have basic knowledge, I can work with some neural networks

Below average: some knowledge, but limited experience using it

Low: knowledge and experience are minimal

None

27. What barriers do you see to using AI in your work?*

Select between 1 and 3 choices.

Need training

Don’t know how to apply it

No perceived need

Lack of time / resources

Trust issues

Cost

Data privacy

Regulatory uncertainty

28. What value / benefit do you see from applying AI technologies to your work tasks and processes?*

Select between 1 and 3 choices.

Faster execution

Free up time

Better data analysis

Boost creativity

Save resources

Improve quality

Enhance customer service

Increase revenue

29. What limitations do you see when using AI?*

Select between 1 and 3 choices.

Query formulation difficulty

Low trust in decisions

Specialist shortage

Data risks

Hard to evaluate output

Few training programs

High cost

Lack of regulation

30. What role do you see / would you like to see AI play in your company?*

Assistant (supports my work / team work)

Partner (constant interaction, exchange of ideas)

Expert (provides professional advice)

Auto-executor (performs tasks without my participation)

31. How would you rate the effectiveness of using AI in solving work problems?*

High

Average

Low

N/A

BLOCK OF QUESTIONS 4

32. Rate your company’s alignment with this value – increasing the level of social equality:*

1: Not at all supported

2: Slightly supported

3: Moderately supported

4: Strongly supported

5: Fully supported

32_optional. Briefly explain this value – increasing the level of social equality:

33. Rate your company’s alignment with this value – improving the information security:*

1: Not at all supported

2: Slightly supported

3: Moderately supported

4: Strongly supported

5: Fully supported

33_optional. Briefly explain this value – improving the information security:

34. Rate your company’s alignment with this value – improving health:*

1: Not at all supported

2: Slightly supported

3: Moderately supported

4: Strongly supported

5: Fully supported

34_optional. Briefly explain this value – improving health:

35. Rate your company’s alignment with this value – improving the level of education:*

1: Not at all supported

2: Slightly supported

3: Moderately supported

4: Strongly supported

5: Fully supported

35_optional. Briefly explain this value – improving the level of education:

36. Rate your company’s alignment with this value – development of science and technology:*

1: Not at all supported

2: Slightly supported

3: Moderately supported

4: Strongly supported

5: Fully supported

36_optional. Briefly explain this value – development of science and technology:

37. Rate the degree to which your company’s policies and practices contribute to improving the environment:*

1: Not at all supported

2: Slightly supported

3: Moderately supported

4: Strongly supported

5: Fully supported

37_optional. Briefly explain this value – contributes to improving the environment:

38. Rate your company’s alignment with this value – promotes the development of aesthetics:*

1: Not at all supported

2: Slightly supported

3: Moderately supported

4: Strongly supported

5: Fully supported

38_optional. Briefly explain this value – promotes the development of aesthetics:

39. To what extent do you think AI can reflect your company's values and aesthetic ideals?*

1: Not at all

2: Rather incapable

3: Unsure

4: Likely

5: Fully

40. Do you use AI for aesthetic tasks (design, branding, content)?*

Yes, actively

Sometimes

Considering

No, not planning

41. How do you rate the aesthetic quality of solutions suggested by AI?*

High

Average

Low

Difficult to assess

42. Do you think that management decisions made using AI could potentially conflict with your company’s ethical standards?*

Yes

Uncertain

43. Who in your company has the final veto power over an AI-proposed decision?*

Manager / supervisor

Team (collectively)

AI system (automatic)

Other

43_optional. Briefly explain other final veto power over an AI-proposed decision:

44. What level of trust do you personally have in AI?*

1: Very low

2: Low

3: Average

4: High

5: Very high

FEEDBACK

45. Based on this reflection, which areas need improvement?*

Select between 1 and 3 choices.

Business process optimization and automation

Delegation of authority and distribution of responsibilities within a team

Marketing and customer acquisition

Developing an innovative approach to product development

Development of new products or services

Improving the management accounting system

Expanding the team and hiring new specialized employees

Increasing the level of digitalization and the use of information technologies in business processes

Improving organizational culture

No changes needed

46. Your perspective could greatly contribute to our understanding of ethical AI in practice. Would you be interested in sharing your experience in a short, in-depth conversation about your project’s approach to AI and values?*

Yes

47. Preferred mode of follow-up:

Call

Meeting

48. Your Name:*

49. Your Email:*

50. Your Phone: