{"id":2693,"date":"2026-07-21T13:45:03","date_gmt":"2026-07-21T13:45:03","guid":{"rendered":"https:\/\/elitau.info\/unfinished-lessons-why-entrepreneurs-need-to-read-classic-literature\/"},"modified":"2026-07-21T13:45:03","modified_gmt":"2026-07-21T13:45:03","slug":"unfinished-lessons-why-entrepreneurs-need-to-read-classic-literature","status":"publish","type":"post","link":"https:\/\/elitau.info\/en\/unfinished-lessons-why-entrepreneurs-need-to-read-classic-literature\/","title":{"rendered":"Unfinished Lessons: Why Entrepreneurs Need to Read Classic Literature"},"content":{"rendered":"<p>We often don&#8217;t realize how captivated we are by images from great works of art, how much we correlate our behavior with what we&#8217;ve read, watched, and listened to. This is especially true in Russia, where there&#8217;s a kind of cult of classical literature. Its authors form a pantheon of &#8220;literary gods&#8221; who are traditionally regarded with awe. This is deserved, however, as the heroes of these works are fully-fledged citizens of our country, with whom we interact, whom we look up to, whom we fall in love with, hate, or despise.   <\/p>\n<p>And so it happens that among these heroes, <strong>there isn&#8217;t a single image of a successful entrepreneur who is honest, kind, and open, who sees their work not as a matter of mere commercial gain, but as a creative force, changing the world for the better<\/strong>. Such examples can be found in European classics, but Russia still awaits a writer capable of portraying such a complex and engaging character. <\/p>\n<blockquote><p>We discussed this during the recording of our video <a href=\"https:\/\/www.youtube.com\/watch?v=vNUyL8AemlE\" target=\"_blank\" rel=\"noopener\">podcast &#8220;Post-Innovative Economics&#8221;<\/a> with the remarkable Russian philologists Andrei Stepanov from St. Petersburg State University and <strong>Arseniy Dezhurov<\/strong> from Moscow Institute of Physics and Technology. The episodes will soon be available on my channel, but these conversations also served as the basis for a <a href=\"https:\/\/www.forbes.ru\/education\/565243-mertvye-dusi-i-zivoj-biznes-cemu-ucit-predprinimatelej-klassiceskaa-literatura\" target=\"_blank\" rel=\"noopener\">new column in Forbes: Education<\/a>, in which I tried to explain how the artistic images we learned in school continue to influence our attitudes toward business, wealth, and success throughout our lives. <\/p><\/blockquote>\n","protected":false},"excerpt":{"rendered":"<p>We often don&#8217;t realize how captivated we are by images from great works of art, how much we correlate our behavior with what we&#8217;ve read, watched, and listened to. This is especially true in Russia, where there&#8217;s a kind of cult of classical literature. Its authors form a pantheon of &#8220;literary gods&#8221; who are traditionally [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":2691,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[23,34],"tags":[],"class_list":["post-2693","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-media","category-video"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Unfinished Lessons: Why Entrepreneurs Need to Read Classic Literature | \u0418\u0441\u0441\u043b\u0435\u0434\u043e\u0432\u0430\u0442\u0435\u043b\u044c, \u043f\u0440\u043e\u0444\u0435\u0441\u0441\u043e\u0440 \u044d\u043a\u043e\u043d\u043e\u043c\u0438\u043a\u0438, \u043e\u0431\u0449\u0435\u0441\u0442\u0432\u0435\u043d\u043d\u044b\u0439 \u0441\u043f\u0438\u043a\u0435\u0440 \u0438 \u044d\u043a\u0441\u043f\u0435\u0440\u0442 \u0432 \u043e\u0431\u043b\u0430\u0441\u0442\u0438 \u0442\u0435\u043e\u0440\u0438\u0438 \u043f\u0440\u0435\u0434\u043f\u0440\u0438\u043d\u0438\u043c\u0430\u0442\u0435\u043b\u044c\u0441\u0442\u0432\u0430<\/title>\n<meta name=\"description\" content=\"How the artistic images we learned in school continue to influence our attitudes toward business, wealth, and success throughout our lives.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/elitau.info\/en\/unfinished-lessons-why-entrepreneurs-need-to-read-classic-literature\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Unfinished Lessons: Why Entrepreneurs Need to Read Classic Literature | \u0418\u0441\u0441\u043b\u0435\u0434\u043e\u0432\u0430\u0442\u0435\u043b\u044c, 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