{"id":2426,"date":"2026-04-03T13:41:07","date_gmt":"2026-04-03T13:41:07","guid":{"rendered":"https:\/\/elitau.info\/art-and-business-how-true-value-is-formed-a-conversation-with-alexey-boyko\/"},"modified":"2026-04-23T13:47:44","modified_gmt":"2026-04-23T13:47:44","slug":"art-and-business-how-true-value-is-formed-a-conversation-with-alexey-boyko","status":"publish","type":"post","link":"https:\/\/elitau.info\/en\/art-and-business-how-true-value-is-formed-a-conversation-with-alexey-boyko\/","title":{"rendered":"Art and Business: How True Value Is Formed? A Conversation with Alexey Boyko"},"content":{"rendered":"<p><em>An artist&#8217;s studio and an entrepreneur&#8217;s office conference room have more in common than meets the eye. After all, an entrepreneur, like an artist, ultimately wants the same thing: to create something meaningful, to make a difference in their industry, to achieve recognition, and perhaps to leave behind a legacy that will outlive them. <\/em><\/p>\n<p>This time, our podcast guest is <strong>Alexey Grigorievich Boyko<\/strong>, PhD in art history, leading methodologist at the Russian Museum, and laureate of the Russian State Prize in Literature and Art.<\/p>\n<p>We spoke with him about why an entrepreneur should develop an aesthetic mindset, why a wealth of experience isn&#8217;t a luxury but a working tool, and where fatigue from endless innovation comes from. We discussed the line between novelty and speculation, how to evaluate your own entrepreneurial project according to the laws of beauty, and what&#8217;s worth seeing in the Hermitage if you&#8217;re desperately short on time. <\/p>\n<blockquote><p>Watch <a href=\"https:\/\/www.youtube.com\/watch?v=1a_XYnahC8s&amp;t=5s\" target=\"_blank\" rel=\"noopener\">the new episode<\/a><\/p><\/blockquote>\n","protected":false},"excerpt":{"rendered":"<p>An artist&#8217;s studio and an entrepreneur&#8217;s office conference room have more in common than meets the eye. After all, an entrepreneur, like an artist, ultimately wants the same thing: to create something meaningful, to make a difference in their industry, to achieve recognition, and perhaps to leave behind a legacy that will outlive them. This [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":2424,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[34],"tags":[],"class_list":["post-2426","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-video"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Art and Business: How True Value Is Formed? 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