The article examines the phenomenon of entrepreneurship and its features, allowing to differentiate this activity as significantly different from outwardly similar types of economic activity, such as organizing one’s own business, investing in profitable objects, etc. Truly entrepreneurial activity is distinguished by its creative nature. The introduction of entrepreneurial ideas inevitably leads to a change in the existing system of economic relations due to the destruction of old ones and the creation of new ones.
he specification of the relationship between the process of creative destruction and economic development is decisive in understanding the significance of innovative entrepreneurship. In order to develop creative entrepreneurship, the issue of the need to apply aesthetic criteria for evaluating entrepreneurial ideas is raised. In the formation of this approach, the need to apply qualitatively different methods of developing entrepreneurial thinking, based on a deep understanding of aesthetics and ethical principles of economic activity within the framework of global evolutionism, is substantiated.
Keywords
Phenomenon of entrepreneurship, innovation, entrepreneurial creativity, aesthetics, entrepreneurial talent, economic development.
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